New Resource: The Marshmallow Challenge

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Need to kickstart a meeting, get a team into a creative frame of mind, or simply encourage your organization to think about what it takes to dramatically increase innovation? Invest 45 minutes to run a marshmallow challenge! We’ve just added this great resource by Tom Wujec of Autodesk and Peter Skillman of Microsoft to our website for you to view and/or download. Its lesson is that we need to identify the assumptions in our project – the real customer needs, the cost of the product, the duration of the service – and test them early and often. That’s the mechanism that leads to effective innovation.

You can download the resource (photos of teams in the process of doing the challenge and .pdf slides of the presentation) here, and step-by-step instructions are available on Tom Wujec’s site here.

(Please note: a URL link to marshmallowchallenge.com mentioned in the resource was not working at the time this was posted. See Tom Wujec’s site instead for information.)

Stay tuned for more resources to be added in the weeks to come!

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